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The campaign was initiated when the founder, Yanny Bruere, set up a Crowdfunder page in retaliation to the ‘Trump baby balloon. The Crowdfunder page was created to fly a giant blimp of the London Mayor, Sadiq Khan, over the city of London. Much of this was born out of irritation and surprise that the London Mayor had made such an unprofessional decision to mock the president of the United States of America during his visit to London, especially with political knowledge that the U.S.A is the United Kingdom’s greatest ally. Yanny felt the Mayor had falsely acted under the pretence of “free speech,” as it was broadly publicised, at the start of Mr Khan’s period in office, that he had banned the Beach Body Ready adverts from London transport vehicles and stations.